In general, high bounce rate means that your site is not interesting to the visitors. However, for some cases, high bounce rate may not mean your site is not interesting. There are several other reasons for high bounce rate, for example,

- A site has a splash page intro, with only the words 'click here' on it. - A visitor is looking for sites selling widgets in order to find the best place to buy one online. They enter on the product page from a search query, make a note of the site and leave.

- The visitor has an informational query which is immediately answered by your landing page.

- The purpose of your site is for people to click on adsense ads, and these ads are well-targeted on your page.

However, if you are running a Google ads campaign, and keywords with high bounce rate generally means they are not effective and are wasting your investment. In that case, you may want to remove them. Watch the following Google video to understand how to analyze keyword's bounce rate.